The NeuroDivine brand kit
The whole halo,
in one place.
The mark, the halo, the Selkie, colour, type, photographs and words: everything NeuroDivine is made of, the rule that goes with each, and the file to download.
- mark exports
- 9
- ray glyphs
- 8
- lockups
- 4
- colour tokens
- 11
- typefaces
- 3
- photographs
- 8
- templates
- 4
Everything on this page is read off NeuroDivine’s own page when it is built, so the two cannot disagree; the suite fails if they do. The only words written for the kit are the ones that explain, and the ones marked Proposed.
01 · The mark
One sun, seven rays.
Love Sunday’s sun, unchanged, wearing a halo of seven rays: four for what you’ll notice in a place, three for what the place does for you.
Read off the page’s nd-mark · the sun from Love Sunday’s mark.svg
- On paper
- On the mat
- On blush
- On a red fill
Over a photograph
Colour rules
- The sun is Love Sunday’s own mark, exactly as the site draws it. It is never redrawn, recoloured into plum or given a new face.
- 4 rays in plum (
--ink-soft#7D4B53) for what you’ll notice: Light, Sound, Crowd, Scent. 3 in red (--red#FE1717) for what the place does for you: Clarity, Refuge, Welcome. - On a red fill or over a photograph, the sun and every ray go to mat. The two kinds of ray are never swapped or mixed.
The rays, clockwise from the top
- Light
- Sound
- Crowd
- Scent
- Clarity
- Refuge
- Welcome
Each ray is one seventh of the circle, 51.43°. The order is the vibe check’s order, so the mark and every halo read the same way round.
Size and space
- The sun keeps Love Sunday’s floor of 20px, so the whole mark is never smaller than 3rem (48px): at that size its sun is 22px.
- Give it one ray’s length of clear space on every side.
Files
- nd-mark.svgThe mark, in its colours: four plum rays for what you'll notice, three red for what the place does for you.
- nd-mark-mat.svgEverything in mat, for a red fill or over a photograph.
- nd-mark-1024.pngThe mark on nothing, in its colours, for paper, mat or blush.
- nd-mark-mat-1024.pngThe mark all in mat, on nothing: for a red fill or over a photograph.
- nd-mark-on-paper-1024.pngThe mark on the pink ground, for places that flatten transparency.
- avatar-1080.pngProfile picture. The rays sit inside 80% of the frame, so a circular crop keeps them all.
- icon-512.pngWeb app icon.
- icon-192.pngWeb app icon at the small size.
- apple-touch-icon-180.pngHome-screen icon for iPhone and iPad, on paper.
SVGs are written from the page’s own mark at build time. Rasters rendered by Chromium 141.0.7390.37; the build refuses a kit whose rasters are older than the page.
02 · The wordmark
Neuro, then Divine.
The name in two halves: a steady roman, then an italic that leans in. It borrows Love Sunday’s type and never its name.
Set in the page’s Fraunces · rendered to PNG at build time
NeuroDivine
from Love Sunday
How the name is set
- Neuro in Fraunces at 500, roman. Divine in Fraunces italic at 400, in
--red. One word, two halves, no space. - Capital N, capital D, everything else lower case. The name is never set in capitals in a sentence or a headline. The one exception is the Selkie’s arc, which is a stamp.
- from Love Sunday sits under it in DM Mono, tracked, when the page needs to say who made it.
- On a red fill the whole lockup goes to mat, Divine included.
Files
- lockup-horizontal-2400.pngThe mark and the name, side by side, on nothing.
- lockup-horizontal-on-paper-2400.pngThe same lockup on the pink ground.
- lockup-stacked-1600.pngThe mark over the name, on the pink ground: for squares and stickers.
- lockup-on-red-2400.pngThe lockup in mat on the red, for the one loud moment a layout allows.
Set in live type from the page’s own Fraunces, with the soft, rounded axes on ("SOFT" 100, "WONK" 1), and rendered to PNG. There is no drawn wordmark yet; see what’s still needed.
03 · The halo
Instead of stars, a halo.
The vibe check is the brand. Seven rays, five steps each, drawn the same way everywhere: on the page, on a card, on a door.
Words, scales and geometry read off the page’s demo
How a halo is drawn
- The sun at the centre, with five dotted rings around it: one ring for each step of a vibe.
- Each ray starts at 52 units from the centre and grows 16 units a step, so a step of 1 reaches 68 and a step of 5 reaches 132. It tapers to a rounded tip.
- Plum rays (top and right) say what’s there. Neither end is better; it depends who’s walking in.
- Red rays (left) are what the place does for you. There, longer is simply better.
- When the Selkie’s rule is met, the dotted ring around the sun closes into a solid red-ink line.
Geometry read off the page’s own demo: R0 = 52, STEP = 16, the ray path M-6.5 -52 L6.5 -52 L2.2 -132 Q0 -138 -2.2 -132 Z at 5.
Seven rays, and the empty halo
Light
What you'll notice
How bright, how harsh, and whether anything flickers.
Dim · Soft · Even · Bright · Harsh
Sound
What you'll notice
How loud, and whether there’s music you can’t get away from.
Hushed · Low · Chatter · Loud · Roaring
Crowd
What you'll notice
How many people, how close, and how fast that changes.
Empty · A few · Busy · Packed · Crush
Scent
What you'll notice
Candles, cleaning products, a kitchen, somebody’s perfume.
None · Faint · Noticeable · Strong · Everywhere
Clarity
What the place does for you
Can you know what to expect before you arrive? A menu online, booking without a phone call, a process that’s written down.
Guesswork · A few clues · Mostly clear · Clear · No surprises
Refuge
What the place does for you
A quiet place to step away to, and an easy way out.
Nowhere · Outside only · A corner · A quiet room · Room and exit
Welcome
What the place does for you
Staff who let you be yourself. Headphones, stimming, leaving early, taking a minute to decide.
On guard · Tolerated · Polite · Easy · Be yourself
No vibe yet
The empty halo
What every slot in the guide shows until Hk picks a place and its vibe is caught.
Shapes, not places
The example shapes the page’s demo offers, drawn here with the sentences the demo reads back. None of them is a real place.
Loud but kind · 4 5 4 3 5 4 5
Mixed. Turned up: Light, Sound and Crowd.
Bright light. Roaring. Packed. A noticeable scent. No surprises. A quiet room to step away to. Staff let you be yourself.
Selkie, under this demo’s rule: earned.
Quiet but closed off · 1 1 1 2 1 1 2
A quiet, low-key place.
Dim light. Hushed. Nearly empty. A faint scent. You arrive guessing. Nowhere to step away to. Staff put up with you.
Selkie, under this demo’s rule: not earned.
Where the demo starts · 2 3 3 2 4 2 4
Moderate. Nothing is turned all the way up.
Soft light. Steady chatter. Busy. A faint scent. Clear before you go. Outside is the only break. Staff are easy about you.
Selkie, under this demo’s rule: not earned.
Files
- ray-light.svgLight, lit on the empty halo.
- ray-sound.svgSound, lit on the empty halo.
- ray-crowd.svgCrowd, lit on the empty halo.
- ray-scent.svgScent, lit on the empty halo.
- ray-clarity.svgClarity, lit on the empty halo.
- ray-refuge.svgRefuge, lit on the empty halo.
- ray-welcome.svgWelcome, lit on the empty halo.
- ray-none.svgThe empty halo: no vibe yet.
04 · The Selkie
Somewhere to come ashore.
The seal of old stories, and NeuroDivine’s mark for a place that meets the bar. It exists only as a draft, and it has been given to nobody.
The badge, the name line and the baseline read off the page
The name
In the old stories, a selkie is a seal who comes ashore for a while. A Selkie place is somewhere you can come ashore too, and simply be yourself.
Proposed The baseline
- You can find out what to expect before you arrive.
- There’s somewhere quieter to step away to, and an easy way out.
- Staff know that headphones, stimming and leaving early are fine.
It looks only at the red rays, so a loud place can still earn it. In the demo that means Clarity, Refuge, Welcome each at 3 of 5 or more.
What it is not
- The Selkie can’t be bought. No fee buys a vibe, a better vibe, or the Selkie.
- Not awarded, yet. Every Selkie in this kit says Draft · not awarded, and will until a place has been read.
Concept · how it could sit on a door · not awarded to any place
Files
- selkie-draft-1600.pngThe Selkie as it stands today: a draft, awarded to nobody.
The badge is drawn by the page itself, from the same mark, in DM Mono and Fraunces.
05 · Colour
Pink ground, two kinds of ray.
Love Sunday’s palette, token for token. NeuroDivine’s only addition is meaning: which ray is which.
The page’s :root and its day · pairs measured in love-sunday.css §2
The plum ray is --ink-soft #7D4B53: what you’ll notice.
The red ray is --red #FE1717: what the place does for you. Its label is set in --red-ink, because a label is words.
Fixed by Love Sunday
- --red
#FE1717The sun, the red rays, the one red word in a headline, the big button. Display sizes only.
- --paper
#FEDEEDThe ground. Love Sunday’s pink, verbatim, at first light.
Type
- --ink
#3B1C24Body copy, headlines, the pass card’s ground.
- --ink-soft
#7D4B53The plum rays, captions and secondary copy.
- --red-ink
#BD1212Red that carries words: ray labels for the red side, links, outlined buttons, the closed Selkie ring.
Surfaces
- --mat
#FFFDFBThe mat of a print, cards, the demo’s panel.
- --blush
#FBCFE1Chips, the draft band, empty frames.
- --sky
#FFF1F6The top of the sky behind the page. Not a text surface.
- --glow
#FFD9C2The glow behind the sun and every halo. Not a text surface.
Lines
- --line
#EFC6D3Hairlines on paper.
- --line-strong
#E1A9BCDotted rings, empty halos, dividers.
Two kinds of ray, one red.
NeuroDivine adds no new colour to Love Sunday’s. It gives two existing ones a job: plum for what a place is like, red for what it does for you. Everything else follows Love Sunday’s rule that bright red is a mark, never a sentence.
Every pair that carries type
| Text on surface | Ratio | Floor | Verdict |
|---|---|---|---|
Aa --ink on --paper | 12.26:1 | 4.5 | AA, any size |
Aa --ink-soft on --paper | 5.62:1 | 4.5 | AA, any size |
Aa --red-ink on --paper | 5.18:1 | 4.5 | AA, any size |
Aa --red on --paper | 3.16:1 | 3 | large type only |
Aa --ink on --blush | 10.97:1 | 4.5 | AA, any size |
Aa --ink-soft on --blush | 5.03:1 | 4.5 | AA, any size |
Aa --red-ink on --blush | 4.64:1 | 4.5 | AA, any size |
Aa --ink on --mat | 15.02:1 | 4.5 | AA, any size |
Aa --ink-soft on --mat | 6.89:1 | 4.5 | AA, any size |
Aa --red-ink on --mat | 6.35:1 | 4.5 | AA, any size |
Aa --red on --mat | 3.87:1 | 3 | large type only |
Aa --mat on --red | 3.87:1 | 3 | large type only |
Aa --mat on --red-ink | 6.35:1 | 4.5 | AA, any size |
Aa --paper on --red-ink | 5.18:1 | 4.5 | AA, any size |
Aa --mat on --ink the pass card’s words | 15.02:1 | 4.5 | AA, any size |
Aa --blush on --ink the pass card’s labels | 10.97:1 | 4.5 | AA, any size |
WCAG 2.1 relative luminance, computed here from the hexes. The pairs Love Sunday states in love-sunday.css are checked against their stated figures; if one stops matching, this kit refuses to build.
The day
The page warms from first light to golden hour as it is read, the way Love Sunday’s site does. Only the ground and the light change; the text colours hold at every stop. It runs only when the reader has not asked for less motion.
First light
0% of the page#FEDEEDpaper#FBCFE1blush#FFFDFBmat#FFF1F6sky#FFD9C2glowEleven o’clock
35% of the page#FFE4EEpaper#FCD5E3blush#FFFFFFmat#FFFAFCsky#FFF0B8glowAfternoon
70% of the page#FFE1DFpaper#FCD1CFblush#FFFCF7mat#FFF3E8sky#FFD6A0glowGolden hour
100% of the page#FFE2C8paper#FBD3B4blush#FFF8EEmat#FFE9C9sky#FFD29Bglow
06 · Type
Glad, then gentle.
Fraunces to feel it, Figtree to say it plainly, DM Mono to label it. The same three faces as Love Sunday, set a little softer.
Faces from the page’s font link: Fraunces · Figtree · DM Mono
Places that feel divine.
"SOFT" 100, "WONK" 1 · one word in italic at 400, in redNeuroDivine would vibe-check hotels, restaurants, shops and everything in between by how they feel: the light, the noise, the crowd, the smell, and whether anyone will let you be yourself. So you know before you walk in.
clamp(1.0625rem, 1.03rem + 0.16vw, 1.125rem), 17px on a phoneExample only · no real place
Photograph · Hk · Draft · not awarded
One red word
A headline may put one word in Fraunces italic, in --red: Places that feel divine. Only at display size, 24px and up, because bright red on pink is large-type contrast only. Never two in one line.
Her name is Hk
Everywhere a reader can see it, including image descriptions and link previews. Labels are set in capitals, and capitals would turn her name into HK, so her name is exempt from them:
Photograph · Hk right
Photograph · HK never
In markup: <span class="nm">Hk</span>, styled text-transform: none.
07 · Photography
Her eye, standing in.
Every photograph the page hangs, at the size it serves it, with the label it wears and the description it gives.
Read off the page · files in web/img/neurodivine/ · 8 photographs
Where they come from
The frames are Hk’s own photographs, from her light table, where each was checked before it went up: her photograph, not a picture of her, with no business, venue, product, logo or client in it. The portrait is hers from Love Sunday’s site.
How they are labelled
- Hk · stand-in holds a place in the guide until she picks one. It is never a photograph of the place it stands for.
- Mood · Hk sets the feeling of the shop. It is never a product.
- No photograph shows a place as vibe-checked unless that place has had its vibe caught and its halo is on the page.
08 · Voice
Plain words, said kindly.
Warm, direct, and exact about what’s there. The lines below are the page’s own, read off it at build time so they stay in step.
Read off web/neurodivine/index.html
The promise
Places that feel divine.
The headline
The signature
A good eye. Room to be yourself.
Under the headline
What it is, as Hk said it
“properties, experiences, and products from a neurodivergent perspective”
Hk, quoted on the page
The vibe check
Instead of stars, a halo.
The halo’s heading
The vibe check, again
A profile, not a verdict.
Over the vibe check and the Selkie
The Selkie
In the old stories, a selkie is a seal who comes ashore for a while. A Selkie place is somewhere you can come ashore too, and simply be yourself.
Under the Selkie
The shop
Comfort, not cures.
The shop’s line
The band
Nothing on this page has been vibe-checked yet, and every place is blank on purpose.
The strip across the top
The last word
Let’s make the world easier to walk into.
The end of the page
Proposed How NeuroDivine talks
- Plain words. Say what’s there: the light, the noise, the way out.
- Funny when it’s true. Never cute about hard things.
Proposed Words to reach for, and words to leave out
Reach for
what’s there · describes · a way out · somewhere quieter · be yourself · quiet hours · comfort
Leave out
cure · treat · fix · calms your ADHD, or any condition · suffers from · special needs · stars
Proposed by the kit, not settled: Hk’s to rewrite. The one line that is not proposed is the last one: nothing NeuroDivine says or sells promises to treat anyone.
The four rules it stands on
- The Selkie can’t be bought. No fee buys a vibe, a better vibe, or the Selkie.
- Vibe-checked by neurodivergent people. The people who feel the room are the ones who vibe-check it.
- It describes. It doesn’t diagnose. A halo says what a place is like. It never says what anyone has or needs.
- Comfort, not cures. Nothing here promises to treat, fix or improve anyone. Nobody here needs fixing.
Hk, in her words
“properties, experiences, and products from a neurodivergent perspective”
“certified neuro friendly so it can apply to any industry”
“is it neurodivergent friendly? And then here’s an itinerary based off of that.”
The three lines the page quotes her on, word for word. Nothing else is put in her mouth.
09 · Built to be calm
The page is the proof.
A brand that vibe-checks how places feel has to feel right itself. These are the pages’ own settings, read off them, not promises.
Read off the pages’ styles and scripts
Nothing plays on this page
No video, no sound, no autoplay. Anything that moves is moved by the reader.
A place’s video stays quiet
On a place’s page, a member’s chosen video has no sound in its file. It starts by itself only where the device allows motion and isn’t saving data, goes round twice, then rests, and Pause is always there.
One thing changes by itself
The light, as the page is scrolled. It stays still for anyone who has asked their device for less motion.
Text you can read
Body text never below 17px (
clamp(1.0625rem, 1.03rem + 0.16vw, 1.125rem)), and every pair that carries words meets AA.A demo that speaks once
The halo demo tells a screen reader what changed in one short sentence, only when the summary or the Selkie changes.
Nothing to fill in
No form, no pop-up, no sign-up. The page saves no display setting in the reader’s browser.
10 · Templates
Ready to post.
Social sizes, drawn from the page’s own lines and Hk’s photographs. Download, post, change nothing.
Rendered by Chromium from the page at export time
Every word on them is a line the page already says, and every photograph is Hk’s. They are rendered from the page at build time, so when the page changes they are re-rendered, not retouched.
11 · Still needed
What’s still open.
What exists, what is waiting on Hk, and what the brand still needs before it is more than an early look.
Kept by hand in the generator, and honest about it
2 have · 4 waiting on Hk · 5 needed
- Have
The page
NeuroDivine’s early look, at /neurodivine/. Everything in this kit is read off it.
- Have
The mark, the halo and the Selkie
Drawn from the page, with SVG and PNG files above.
- Waiting
The spelling
NeuroDivine is the working spelling. Hk has the final say.
- Waiting
The ray names, in her words
Light, Sound, Crowd, Scent, Clarity, Refuge and Welcome are working words. Hk renames them.
- Waiting
The first pick
The first place to be vibe-checked and given a halo. Until then every slot is empty.
- Waiting
Her story
As much of it as she wants to tell, and not a word more.
- Needed
Clearance for the name and the Selkie
Before anything is printed, stuck on a door or sold.
- Needed
A drawn wordmark
The name is live type today. Drawn as artwork it would print and cut cleanly.
- Needed
Photographs of real places
Taken by Hk once places are picked, to replace the stand-ins.
- Needed
The list
A way to hear when the first places have their halos.
- Needed
Fonts served from this site
The page asks Google for Fraunces, because the copy on this site has no soft, rounded axes. Serving a full copy here would end that.
Make it feel
divine.
The kit follows the page. When Hk renames a ray or picks a place, the page changes and this kit changes with it on the next build.